I am a people person so I absolutely love to interact with all of the customers! I love helping mothers and others who are struggling with their hair. Smith: I love being my own boss! Treasured Locks afforded me the opportunity to stay home with my girls who I homeschooled through the eighth grade. KAY KAY: What do you love the most about Treasured Locks? Smith: We hope to continue to grow and reach more customers. KAY KAY: Where do you see yourself and Treasured Locks in the next five years? After a few years of being in business, we decided to launch our own brands. When we started there were not many cheap products that meted our needs. Smith: It was hard to find quality products. KAY KAY: What was the hardest part about launching Treasured Locks? In 2002, my husband and started buying hair care products on the internet (mostly from New York) and saw an opportunity for a small part-time business. The beauty supply stores did not carry quality products and the people working there knew nothing about our needs since they did not have ethnic hair. Smith: I found it impossible to find good products for my girls’ hair. KAY KAY: What made you want to launch Treasured Locks? I became a self-taught hair expert out of necessity. Before the kids, I had worked in computer customer support, so I love working with people. I was a stay-at-home mother with two young girls.
Smith: My husband worked in the computer industry for twenty-five years. KAY KAY: What was your background before you opened Treasured Locks?
In addition to providing excellent products, we are experts in hair care and consult with our customers on a regular basis. We have customers from various different demographics, but our products are especially beneficial to people with African American, biracial and ethnic hair. Smith: Treasured Locks is a family owned hair supply store. KAY KAY: How would you describe Treasured Locks? I then style with the Knot Genie and I am good to go! Whenever I wet my hair I apply the Treasured Locks Knot No More Tangle Removal Cream and then the Treasured Locks Herbal Hair Balm with Shea Butter to seal in the moisture and get a bit of shine. I shampoo my hair about once a month or after I us the henna or the curl tamer. I lead an active lifestyle so I will moisturize my hair with water every day and then I will condition it about three times a week with the Treasured Locks H2G Awaken Emu Oil Conditioner. I use Treasured Locks Gray Away Enhanced Henna to color my hair and I regularly use Treasured Locks Super Natural Curl Tamer to soften it. Smith: My hair is natural and I wear it in a short-tapered cut. KAY KAY: How would you describe your hair care routine? Please enjoy this interview and thank you very much to the team at Treasured Locks for filling a void in the beauty industry. To say that it was a privilege and an honor to interview the founder of Treasured locks, Tywana Smith, is truly an understatement.
#Treasured locks how to
Not only did Treasured Locks teach me how to take care of my hair, it also let an insecure little girl know that her locks are meant to be treasured. I learned so much about how to care for my hair and when I eventual went natural (I have been natural since 2012) I used their hair vitamins to help me transition from relaxed hair to healthy natural hair.Īs one can see, Treasured Locks means a lot to me. She consulted Treasured Locks’ Beauty 101 section and soon became a naturalista! Soon I became intrigued with Treasured Locks and I would read up on how to improve the health of my relaxed hair. Treasured Locks was my sister’s guide for natural hair care. Going natural at that time was a gutsy move for an African-American woman to do (not to mention for a teenage girl). Today, many women are going natural and the sales of relaxers are declining but that was not the case in the early 2000s. My sister had enough of relaxers and decided to go natural.
While I was busy fighting nature, my older sister was marching to the beat of a different drum. I longed so badly to have long straight hair so that my classmates would stop ridiculing me for not fitting a Eurocentric standard of beauty. To my dismay, my hair was not straight and it was very short and damaged due to me relaxing my hair every three weeks. I remember being in middle school and feeling absolutely ashamed of my hair and my appearance. When I think of Treasured Locks, I feel a sense of nostalgia.
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