Although the the format you use is open and flexible, don’t be worried by this openness. Setting this up in the Maintenance function of LMM, RFM Analysis/Settings may take a bit of time, but the result is quick and easy to understand. This is called RFM, or Recency, Frequency, and Monetary value. These are all well and good, but you can also assign a number to the customer based on three critical elements: how long ago a customer ordered, how often they ordered, and how much money that they spent. You can define a list based on last date of activity or the money that a customer has spent. There are several ways to determine who your best customers. Want to blast your customers a professional e-mail with graphics? LMM again. Want do to a mailing to your best customers? LMM can help define them so that can save on postage.
TARGET MAILINGS FULL
It’s critical to ongoing marketing opportunities, but its full power isn’t always used. List Management is one of those features.
which are underutilized if they are used at all. But the issue speaks to those features of M.O.M. He’d just forgotten it was there! Good thing he came to training, for sure. The client asked about the purchase price of the module and I soon realized that it was already a part of his system. based on all of the information that was entered through all their years of using M.O.M. Some years ago during the list building section of the training seminar, a client mentioned how useful the List Management Module seemed because he could define and produce lists for mailings or e-mail campaigns, etc.
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