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And Mayweather’s reluctance to fight outside of Las Vegas-his comfort zone-greatly paralyzes the revenue earning capabilities of the fight at the ticket booths.
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In the country, where time stands still and virtually everyone stands frozen in front of TV screens, movie houses and community screenings during Pacquiao fights, PPV is hardly a force income-wise. Beyond the US, there is little PPV income. And both PPVs and ticket sales are self limiting. Knock-offs have turned merchandising into a joke. While boxing is big business, there is little income to be generated outside of PPV buys and live ticket sales.
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But promoters will be faced with the question of how to repay these investors. Each fighter will command astronomical sums from these investors. There have been several investors willing to shell out the money it will take to get the two best fighters in the world to finally face off in the squared circle. The fight can become so big that putting it together could be a logistical nightmare that’s a stone’s throw from being impossible. In fact, the fight could be the single most important fight in modern boxing history that it may end up a victim of its own magnitude. 1.īy some twist of fate they are also at the prime of their careers, and are both certified cash cows of the sport. And rare is the opportunity that the world’s two best fighters belong in the same weight class that they can actually duke it out to settle who’s No. 2, you will still end up with an inescapable truth: They are, pound for pound, the two best fighters in the world. The bout’s historical significance must not be overlooked.
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It is an entertainment spectacle that promises to break existing pay-per-view records and should be an economic force-casino revenues tend to spike during the Pacquiao fights, the New York Times once reported.Īnd none of those fights were within the zip code of the hype, importance and anticipation of Pacquiao-Mayweather. The Mayweather bout also cuts through different platforms beyond the sporting arena.
It also presents Pacquiao with the chance to validate his spot in not just the pound-for-pound rankings but in the all-time list as well.įloyd Mayweather Jr. Financially, it presents Pacquiao with the opportunity to rake in his biggest guaranteed purse-at least $50 million, analysts predict-plus huge additional sums through his share of the pay-per-view and gate receipts pie. Of the two, Mayweather is the bigger bout. In fact, a definitive victory over both Marquez and Mayweather may be the perfect horse that the current Sarangani representative can ride off on to his chosen sunset.
Take Bradley out of that statement and you get the two most important fights in Pacquiao’s career. “There are negotiations going on with both camps, along with Timothy Bradley,” said Pacquiao during a recent dinner with sports journalists. Manny Pacquiao is, without doubt, at the crossroads of a career that has turned a one-time street urchin into an international icon beyond the boundaries of sports.įor the pound-for-pound king, the only boxer in history to win world titles in eight different weight classes, 2012 will be a defining year, a season that will chart the last few paths of Pacquiao’s career.Īnd when one speaks of Pacquiao 2012-not in the electoral or political manner it may sound like-the names that immediately come to mind are those of Floyd Mayweather, Jr. and Juan Manuel Marquez.
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